Campaign targets to promote Vietnamese enterprises and products

The Central Steering Committee of the ‘Vietnamese prioritise Vietnamese goods’ campaign has focused its target for this year’s operation on improving the quality of Vietnamese products, services and brands while realising Government measures to stabilise production and business.

Photo for Illustration (Photo: Thai Thien).

The targets were set at a conference held in Hanoi on May 8 in the presence of Politburo member and President of the Vietnam Fatherland Front (VFF) Central Committee Nguyen Thien Nhan.

A number of activities are scheduled to be held as part of the campaign, including a fair introducing high-quality Vietnamese products and handicraft products, a programme to advertise Vietnamese brands aboard, and a programme showcasing made-in-Vietnam information technology products and services.

The steering committee will also take measures to develop domestic markets, conduct surveys on products and services that are highly appreciated by customers, and inspect the implementation of the campaign in ministries, sectors and localities.

Delegates at the conference suggested broadening distribution channels of Vietnamese products to customers, focusing on a key product for advertisement. They proposed agricultural products be the focus of the 2015-2016 period.

Others suggested that the campaign should target both manufacturers, customers, and relevant ministries and sectors, while at the same time, the utmost mission of the campaign is for the mutual benefit of the manufacturers, customers, and the entire country.

They also urged the VFF to increase its supervision and inspection to crack-down on counterfeit and shoddy goods and point out weak point of products’ distribution.

Concluding the event, VFF President Nhan, who is also Head of the Central Steering Committee for the campaign, said that to further deploy the campaign, it is important to realise the advantages and disadvantages of Vietnamese goods in comparison with imports as a basis to facilitate Vietnamese customers’ choice.

He noted that boosting Vietnamese goods did not also mean boycotting imports, thus calling on Vietnamese businesses to play fair in the competition.

He also stressed the need to work out policies encouraging businesses to keep increasing their products’ quality and raise their competitiveness.

(Source: nhandan.org.vn)