Trade promotion - The shortest way to integrate Tien Giang fruits

ABO - In order to improve the competitiveness of Tien Giang fruit, the province actively reorganized production in the direction of forming a specialized farming area to create a large market of agricultural commodities. Currently, the area specializing in pineapple cultivation (pineapple) in the whole province is over 16,000 hectares, durian as 9,200 hectares, dragon fruit as about 7,000 hectares, mango as over 4,000 hectares, Siamese custard as nearly 1,000 hectares, etc... In particular, more than 600 hectares of specialty fruit are recognized to meet VietGAP and GlobalGAP criteria.

Processing star apple fruit before exporting to the US market in Cat Tuong Agricultural Production and Processing Co., Ltd. Photo: SI NGUYEN

According to Director of the Tien Giang province Department of Industry and Trade Doan Van Phuong, the potential of fruit development in the province is huge. However, to promote this strong point, it is necessary to pay attention to solving the output and creating a stable source of consumption for specialty fruits, especially a strategy of trade promotion on the domestic market and export, combined with processing and preliminary processing to market to exploit the added value that fruit industry brings.

Standing Vice Chairman of the Tien Giang provincial People's Committee Le Van Nghia said that the province has concrete steps to promote trade promotion in association with the consumption of agricultural products on the domestic and foreign markets: In 2016, joining the 16th Chinese-Vietnamese trade economic market in Ha Khau (China); in 2017, the province participated in the 17th Vietnam - China (Lao Cai) international trade fair; in 2018, attending the conference on connection of export, import of fruits, agricultural products and aquatic products in Lao Cai from July 12-15, 2018, etc...

In addition, Tien Giang province cooperates or signs contracts on consumption of commodity farm produce, including key fruit products with major consumer markets in the country such as Hanoi, Da Nang and Ho Chi Minh city, etc... The province has 53 establishments to buy and supply specialty fruits for Hanoi city, the average annual output is about 5,300 tons.

For the overseas market, Cho Gao dragon fruit, Ngu Hiep durian, Lo Ren Vinh Kim star apple, green skin grapefruit, etc... are important export items. The star apple breast milk has been accepted to import into the US market, followed by mangoes, grapefruit and many other specialty fruits to penetrate the fastidious export markets, showing the trade promotion of fruits bringing effectiveness.

For export market, Tien Giang fruit is facing huge challenges that need to be overcome. Standing Vice Chairman of the Tien Giang provincial People's Committee Le Van Nghia said that: To remove obstacles, the province requires all levels and sectors to implement synchronous solutions, such as: organizing production in the direction of streamlining the crop associated with the restructuring of crops and livestock, and investment in production in the value chain, attaching production to the market.

The Provincial People's Committee also directs departments and agencies to effectively implement projects on restructuring agriculture and industry; focusing on trade promotion and investment attraction in the processing industry; in trade promotion, interesting in seeking and expanding export markets; reviewing domestic and foreign markets, etc…

By MINH TRI – Translated by HUU CHI