Opportunity to develop the Vietnamese brand

ABO/NDO – The Vietnam National Brand (Vietnam Value) Programme has been implemented to build an image of Vietnam as a prestigious country with high-quality goods and services, thereby promoting the country’s attractiveness, competitiveness and foreign trade. April 20 has been chosen as ‘Vietnamese Brand Day’ to honour both Vietnamese brand and the country’s image in the international integration process.

Workers at Chien Thang Garment Joint Stock Company produces cloth face masks. The COVID-19 pandemic was bringing significant opportunities for Vietnam to export face masks. (Photo: VNA)

This year’s Vietnamese Brands’ Day takes place at a time when Vietnamese businesses are struggling against the challenges posed by the COVID-19 pandemic. Despite the difficulties it has brought, the pandemic has also created an opportunity to affirm Vietnamese brands in both the domestic and international markets.

This can be seen through the launch of VNPT E-Learning, which is an online learning solution developed by VnEdu - the smart education unit developed by VNPT. The app has been used by nearly 12,000 schools nationwide with 400,000 teacher accounts and 5 million student accounts.

Under the sponsorship of the Ministry of Information and Communications, thousands of Vietnamese businesses can get access for free or for a discounted fee on more than 200 digital applications, which will help their operation become more adaptive amidst the COVID-19 outbreak.

A number of businesses have also seized the opportunity and the challenge. In particular, garment and textile business have consolidated their position in the domestic market despite experiencing a heavy impact from the epidemic while working to boost the export of face masks to foreign markets, such as the US and EU.

In the chemical industry, many Vietnamese-made anti-bacterial handwash products including On1, Vip Care, and Vip Safe have also won the favour of customers.

Vietnamese brands seem to have more disadvantages and be inferior to foreign brands here in the domestic market. As the COVID-19 outbreak has had huge impacts on global trade and created a shortage of imported products, it is time for Vietnamese businesses to gain their rightful position on home ground.

Businesses must pay more attention to increasing the quality of their products and services in order to gain both customer trust and boost sales.

They must also develop long-term business plan in order to boost both production and consumption, enhance productivity and reduce product cost, which will lay a firm foundation for the businesses to resist difficulties while paving the way to reaching the world market.

(Source: NDO)