Summit gathers big website owners in Vietnam

The 2016 Vietnam Top Publishers Summit was held in Hanoi on September 7, attracting the participation of more than 100 editors-in-chief of major online newspaper and websites, publishers (website-owners) and mobile app developers in Vietnam.

At the 2016 Vietnam Top Publishers Summit in Hanoi (Credit: infonet.vn)

At the event, delegates were given an overview of the latest developments in the digital advertising industry in Vietnam and the world in 2016.

The participants also shared difficulties they had faced in approaching the advertising budgets of big global brands and mistakes that website-owners often make.

Additionally, the summit also touched on digital advertising trends around the world, as well as ways to approach the advertising budgets of global brands.

Vietnamese delegates attending the event had the chance to discuss with senior Google personnel several issues related to the company’s advertising products and policies, as well as difficulties and obstacles in co-operation between Google and Vietnamese website-owners.

According to information released at the summit, the budget for digital advertising was expected to reach US$285 billion, accounting for one-third of global adspend.

The delegates said that it was difficult for website-owners in Vietnam to approaching advertising budgets due to limitations on the application of advanced technology, weak human resources and shortcomings in controlling advertising content.

They also agreed that it was essential to form a coalition of Vietnamese website-owners, as well as to successfully learn about brands’ needs so as to decide reasonable ways to advertise.

The 2016 Vietnam Top Publishers Summit will be held in Ho Chi Minh City right after the event in Hanoi.

(Source: NDO)