Programme promotes value of Vietnamese heritage on digital flatforms, fostering Sustainable Tourism

ABO/NDO- On April 17, in Hanoi, the Vietnam Cultural Heritage Conservation Support Fund, in collaboration with TikTok LIVE, held the third season of the “Vietnamese beauty” programme with the theme “Touching Heritage”. The event aimed to promote Vietnamese culture and heritage while encouraging sustainable tourism through digital platforms.

As a large-scale online programme introducing Vietnamese tourism, Net dep Viet Season 3 embarks on a journey to honour national cultural values, ignite creativity inspired by heritage, and spread the beauty of Vietnam to both domestic and international communities. Heritage is not only a spiritual asset but also a driving force for sustainable economic and tourism development. As the representative of TikTok Vietnam, Mr Nguyen Lam Thanh emphasised: “Technology can refresh how we perceive heritage, making seemingly distant values feel much closer. TikTok LIVE allows viewers to see and touch heritage, both literally and figuratively.”

Nguyen Lam Thanh, representative of TikTok Vietnam, speaks at the event. (Photo: The Duong).

A highlight of the programme was the panel discussion “Sustainable Tourism through the Values of Vietnamese Heritage”, featuring cultural and technology experts and researchers. Key discussion topics included: unlocking the potential of cultural and natural heritage for tourism development; the role of technologies like AR and livestreaming in storytelling; solutions to turn lesser-known heritage sites into attractive destinations; the impact of heritage-based tourism on community awareness; and how to balance preservation with economic and tourism development.

“Vietnamese beauty” Season 3 includes two phases:
Online phase (May 12–18): Dedicated to content creators livestreaming and showcasing pride in Vietnam’s cultural heritage. Outstanding individuals will be selected for the next journey.

Offline phase (June 1–10): A real-life journey to five culturally rich localities: Hanoi, Phu Tho, Ninh Binh, Thanh Hoa, and Hue. Activities will be livestreamed on the @tiktoklive_vietnam channel, offering a multi-dimensional experience of local architecture, rituals, cultural life, and cuisine.

(Source: NDO)