Consumers – savior of traditional fish sauce

ABO/VNA - The art of Vietnamese fish sauce recipes and production has existed for a long time. However traditional fish sauce currently accounts for only about 30 percent of the market share, the rest is industrial one. To develop the market for traditional fish sauce, besides producers, consumers also play a crucial role in evaluating the quality of traditional fish sauce and industrial fish sauce products.

In fact, traditional fish sauce has always had a foothold in the market, because it has long been attached to Vietnamese cuisine. However, the ambiguity between traditionally and industrial-produced fish sauce in recent years.

It is necessary to raise consumer awareness of distinguishing traditional and industrial fish sauces that are vital to the traditional fish sauce industry.

According to experts, the most important issue is how to preserve product quality, build up the image of and branding for traditional fish sauce products, and exploit the domestic market well in order to introduce the product to more foreign markets.

(Source: VNA)